About Fresh-op

We started in 2006 and haven't stopped smashing it since. A global brand that doesn't sleep, we're 24/7 and always bringing something new with over 100 new products dropping on the daily, bringing you the latest looks for less.

Fresh-op recognises individuality. We see you. We embrace it. We make fashion accessible and fun.


Our philosophy's pretty simple: we don't take fashion or life too seriously.

From over 4 million fans on social and an online magazine, we're the dress you need at the weekend, and the LOL moments you need when you're down.


We all know that it's better to give than to receive, that's why we've set up boohoo's charity programme to raise money and awareness for causes close to our hearts.

This was through sample sales, coffee mornings and our Pendleside charity shop takeover!

But we always wanna do more. We're working really closely with Teenage Cancer Trust as well as more local initiatives to make a real difference to the lives of people around us and across the globe.